Wikis

"A website that allows visitors to add, remove, and otherwise edit and change content, typically without the need for registration. It also allows for linking among any number of pages. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring." - Wikipedia

Tool for collaboration

• A wiki could be used to write and update a crisis communications plan or any other document that requires input from multiple people
• They save you from circulating drafts and combining edits

Ranked high by search engines

• Wikis are usually frequently updated, which means they often return in earlier in search engines than static websites

Monitoring Wikis

• Depending on your organization, you may need to include Wikipedia in your online monitoring
• Because Wikipeida articles can be edited by anyone, any inaccuracy imaginable may be included in your organization’s Wikipeida entry
• Rather than attempting to edit your organization's Wikipedia entry, try addressing any inaccuracies on their website or blog

• If you organization finds itself in a crisis, and is infamous enough to have a Wikipedia entry, the crisis will likely be mentioned and become part of their permanent online history, inevitably impacting their reputation