Preparing to Blog in a Crisis
Research
- Google and Technorati are a good place to start
- Find out if people are blogging about your industry, competitors, company or products
Assess the need
- If people are already talking about your industry, competitors, company or products, you should consider creating a buzz map
Create a buzz map
- A buzz map identifies the bloggers and or websites that are writing about your company, products, industry or issues most often
- When assessing a blog or a website for a buzz map, consider the site's range of influence, number of comments, tone and willingness to consider alternate points of view [Source]
Practice blogging internally
- To get comfortable with the medium, set up a password protected blog, preferably behind your firewall, and practice blogging about internal issues
Start a blog or acknowledge bloggers
- If it’s relevant for your organization and you have the available human resources, start an external blog and begin growing your network
- Even if even your organization isn’t ready to commit to having a blog, you can still let the bloggers know that you’re listing and that you value their feedback
Sources
http://www.globalprblogweek.com/2005/09/23/terpin-crisis-blogging/
http://bernaisesource.blog.com/1192387/
http://nextgenprose.connectpr.com/archive/2005/01/25/13.aspx
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