Blogging Opportunities

"A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic." - Wikipedia

Tell your story in a human voice

• You can tell your story without having to rely on the media to accurately communicate your messages

Get information out quickly

• You no longer need to wait for print or broadcast deadlines

Build relationships with opinion leaders

• Through commenting on blogs or starting one, you have the opportunity to open a dialogue between your organization and online opinion leaders

Reach key audiences

• Members of your key audiences may read blogs or find them when using search engines

• They may also read or hear about issues covered by bloggers through the main stream media

• The feedback bloggers provide is free and often gives a good sense of emerging issues

Monitor trends

• Hot issues in the blogosphere often becomes hot issues in main stream media

• By reading blogs you can notice trends, identify prodromes (warning signs) and respond to issues before they become crises

Sources

http://bernaisesource.blog.com/1192387/

http://nextgenprose.connectpr.com/archive/2005/01/25/13.aspx

http://www.micropersuasion.com/2005/01/blog_crisis_com.html